Chicago Web Design Company

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Chicago Website Design Company

Website Design Agency in Chicago Delivering

Web Design That Captivates Audiences

From Start-Ups To Fortune 500, We Partner With Brands Of All Sizes

Recent Website Design Chicago Launches

Custom B2B & B2C Websites Engineered To Perform

Motion Graphics Exploratory Site

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Cool animations help this aviation site takeoff

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Biotech Engineering Website

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Cutting-edge website design provides targeted experiences for different user segments

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Private School Website

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Educational site maximizes conversions with a dynamic design

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B2C Ecommerce Site 

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Archon flexes its muscles with an interactive eComm site

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B2C Website that Delights

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Creating a rewarding experience with a fresh, simple website design

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High Tech eCommerce Site

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A simple sales funnel enhances the user experience

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Dynamic Website Design

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B2B website design focuses on lead generation

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B2B Custom Website

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Clean user flows help drive B2B leads for IT company

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Retail Ecommerce Site

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Fashionable website design drives more online revenue

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Global B2B Website

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Custom-designed shipping & logistics website streamlines the user journey

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Chicago Web Design Company Services

Focused On Growing Brands Online

Custom Web Design & Development

Ecommerce Website Design & Development

Web
Marketing

App Design & Development

Custom Web Design & Development

Cutting-edge CUSTOM-MADE WEBSITES

that reflect the NEEDS AND GOALS of

your business,

DRIVE CONVERSIONS and

expand yourMARKET PRESENCE.

Ecommerce Website Design & Development

SUPERIOR eCommerce solutions that

make your products VISIBLE AND ACCESSBILE

to boost customer engagement

to your target audience, BOOST AWARENESS

and DRIVE SALES

Digital
Marketing

TailoredDIGITAL MARKETING

tactics that GENERATE BUZZ,

increase REACH

and drive NEW CUSTOMERS.

App Design & Development

Custom mobile apps, created following the

latest APP DESIGN TRENDS

and BEST PRACTICES and

optimized to deliver MAXIMUM PERFORMANCE

and IMPECCABLE USER EXPERIENCE.

Web Design Case Studies

See Our Chicago-Based Teams In Action

Consumer Rewards Program
To Boost Marketing

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The Challenge

HP Requires A Rewards Program That Can Be Implemented Globally

In order to bring a better customer experience surrounding new products, HP decided to create a rewards program that offered points and bonuses for every purchase.

This provided customers with the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

HP aims to bring its customer experience in regards to new products to a new level by offering points and bonuses for their purchase.

The customers will have the chance to exchange their points for original printer cartridges or get an instant gaming key for their new gaming PCs.

Plus, HP has a large number of retail and online stores, which makes this marketing initiative hard to be implemented, monitored and ROI measured. The other hand, a sales force training program is costly and difficult to be implemented. In addition, there are too many online shops and websites to connect with efficiently.

We Built An Online Program That Provides Instant Rewards To Customers

We created an online program where the customers have the chance to register
their new products and get points or instant bonuses.

With this program, HP has a better understanding of how many customers have been enrolled in the rewards program,
how they behave within the program, and which marketing campaign was most successful at driving additional users.
Some of our deliverables included:

Program Communication. Retailers and resellers refer HP’s program in their own newsletters associated with HP products
Audience Reach. We targeted customers based on their interest in HP printing or gaming products.
User-Friendly Website. The customers submitted their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There also an interface for the users that joined the program, but not purchased yet.

Retargeting. Based on users’ behavior with the program, we created segments and retargeted based on the level of engagement.
Email Newsletters. All the customers and non-customers enrolled in the program were announced at the beginning of every new campaign.
Nurturing Communication. An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.

Optimization

How We Created A Comprehensive Rewards Program For HP That Works

We tracked and analyzed the most successful actions and narrowed the audience based on engagement with the website.

We also tracked and analyze all third-party communications.

Based on the users’ behavior and feedback, we improved the landing pages and the experience with the website.

For more accuracy, we removed all inactive accounts and created levels of users, based on their activity inside the program.

The Results

In 6 months we achieved:

40,000

active members
inside the program
56%

of customers are
repeat customers
Automated
Reports

generated for the campaign
detailing real time data

Digital Campaigns
For Increasing B2B Leads

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The Challenge

Xerox Needs To Capture B2B Leads For Xerox® ConnectKey® Technology

The Scope

Xerox wants to sustain their ability to simplify work and improve productivity by promoting their printers with Xerox® ConnectKey® Technology to the business audience. On top of that, Xerox aims to generate leads for their sales force that will be redistributed to their resellers.

The Gap

Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Xerox did capture weren’t sent directly to the sales force.

We Improved Customer Engagement & Conversions Through Digital Campaigns

Creating the frame for customer engagement and conversion started with an in-depth
audience analysis and customer journey mapping based on Xerox’ Sales Force insights.

Some of our deliverables included:

Audience Reach. We built the Google Search and Display Ads campaign targeting category and branded keywords
Landing Page. We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.

Retargeting. We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views
Nurturing. For users that downloaded the brochure, but still considering we served different pieces of content via emailing

Optimization

How We Improved The Sales Funnel Across All Channels

Through ongoing analysis, we created different segments based on level of engagement and converting users.

The campaign improved efficiency and leads generated through refining the audience, content testing and improvement and budget optimization.

The resulted leads were taken by Xerox sales force and the agency was provided with feedback about the quality score of the leads and insights about customers.

The Results

In 6 months we achieved:

20%

sales increase for
Xerox Versalink
43%

conversion rate
for nurtured leads
Improved
Reporting

and best practices
for Xerox team

Mobile Workflows,
Reimagined

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The Challenge

doForms Website Was Disorganized & Needed Better UX To Secure Conversions

doForms product is a complex, highlight scalable mobile forms software solution. It allows customers to build custom forms in minutes.

However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages.

doForms wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords in order to generate better organic traffic. In addition, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.

We Create A New Website, Paid Media Campaign & SEO Strategy

In order to improve the website’s aesthetics, organization and value,
Digital Silk decided to create a new website step-by-step.

By prioritizing tasks in a step-by-step process, we were able to improve
their website without disrupting sales and existing customers.

In addition, this approach allowed our team to measure success accurately and determine
which tactics caused the greatest improvement for doForms. This data continually informed our strategy.

Some of our deliverables included:

Brand Strategy
Website Design & App Development
Multi-Channel Marketing

Redesign & Optimization

How Digital Silk Redesigned & Organized doForms’ Online Presence

doForms previous website lacked a clean interface and strategic user flow. So, the first thing Digital Silk did was work with the client to understand their brand, goals, and what tactics they had previous tried that were unsuccessful.

Afterwards, the Digital Silk team conducted competitor research, a website audit and an SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.

Piece by piece, we wireframed and designed new pages for doForms, including a homepage, free trial page, product page, a blog (complete with new, fully optimized content from us!) and more.

After designs and content were approved, we developed, tested and pushed those changes live, monitoring the content regularly.

We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.

The Results

In 2 months, we achieved:

53

new backlinks
1500

organic keywords
21%

lower bounce rate
on contact page
18.5%

lower bounce rate
on free trial page
Increased
time

on Free Trial page
to 3:20

We Partner With Our Clients To Drive Results

Expert Team Members

Results-Driven Proactive Approach

Streamlined Execution

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The Leading Web Design Company In Chicago

A Diverse Web Design Portfolio Worthy Of A Diverse City

Our Chicago web design company experts has had the pleasure of working with a multitude of clients – from small local businesses to globally recognized brands.

Our highly-skilled, experienced designers and developers don’t settle for anything less than superior results. Want to check out our portfolio? Contact us, we'd love to hear from you!

Work With A

Top Website Design Company in Chicago

To Create A Superior Website

Strategically Planned Conversion Funnels

Understanding your customer's conversion journey is a vital element of creating a successful website that drives sales.

Our experts will not only map out each step of your customer's journey to conversion, they will also create a website or app design that inspires your visitors to take those steps.

User Persona Analysis And Design Trends

Knowing your target audience is as important as understanding their conversion journey, if not more so.

To ensure that your web design efforts will reach your target buyers, our team will conduct thorough data-driven research and develop several different user personas to ensure successful conversion.

User Behavior

Simply reaching your target audience with your website or app is not enough to ensure success.

You must also understand how your audience behaves on your website or in your app.

We tackle audience behaviour by mapping out the journey that a user takes on a website and optimizing the conversion path accordingly.

Authentic And True-to-Brand Look & Feel

Your website should be attention-grabbing, inviting and, above all, it should represent your business and what it stands for.

We always ensure that every element of your website stays on-brand and true to your unique identity, down to the smallest button or text box.

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Chicago Web Design Company Experts

Reveal Their Web Design Process

01Kick-Off & Discovery

02Digital Strategy

03Information Architecture

04Design Mockups

05Coding & Development

06Quality Assurance

07Launch & Optimization

Kick-Off & Discovery

Kick-Off & Discovery

Preparation is key to any successful web design project.

The first step our experts take is to hold a kick-off meeting with the client. During that meeting, we introduce the client to their dedicated Digital Strategist who will lead the project.

The Digital Strategist will work closely with the client to gain insight into the specifics of the project, including its scope and goals.

Digital Strategy

Digital Strategy

The goal of this step is to create a comprehensive, tailored digital strategy for the client.

This strategy is the result of in-depth research and competitor analysis, performed by the Digital Strategist.

No two digital strategies developed by our expert team are alike, as each one is developed with the client’s objectives, market niche and capabilities in mind.

Information Architecture

Information Architecture

During this step, the digital strategist will work closely with our information architects to perform a thorough audit of the client’s existing digital assets.

They will evaluate the features and performance of the existing platform to identify the areas where it could be improved.

Using these findings, they will craft an outline of a new, improved information architecture that the designers and developers will refer to at the later stages of the project.

Design Mockups

Design Mockups

Following the digital strategist’s recommendations, our design team will create wireframes for the client’s new website or app.

Wireframes are essentially the skeleton of a website that outline its structure and user experience.

The designers will then enrich these wireframes with colours and other visual elements that make up the website’s visual and brand identity.

Coding & Development

Coding & Development

During the coding & development stage, our developer team starts putting the website or the app together, using the wireframes and chosen design.

The development process usually splits in two directions – backend and frontend development.

Our backend team designs the website’s backend that is only visible to its administrators, such as the Content Management System.

The frontend team, on the other hand, develops the website’s frontend – the user interface that the website’s visitors will see and interact with.

Quality Assurance

Quality Assurance

At this stage, the website or the app are nearly ready for launch – but not before a rigorous quality assurance process.

Our Quality Assurance team, together with the developers and the Digital Strategists, will carefully test and scrutinize every feature to ensure that they function correctly and correspond to the client’s desires.

Launch & Optimization

Launch & Optimization

This is the final and most rewarding moment of the process – the project is turned over to the client and is ready to go live!

Our team stays involved in the project even after it’s launched to monitor its performance and perform the necessary tweaks and improvements along the way.

Custom Website Designs Before & After

Check Out Some Of Our Redesign Projects

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Chicago Web Design Experts

Mobile-First Design

Most online journeys now occur on mobile devices. But optimizing an existing website for mobile is not enough for the website to succeed. That's why our experts create responsive, mobile-friendly websites that are tailored for mobile user experience, from start to finish.

Strategic Approach To Content

Compelling, high-quality content has unmatched potential in digital marketing. Our websites rely heavily on content that provides value to users, makes the website more interactive and boosts SEO performance.

Defining 'Great' Design

Beauty is subjective, and for our experts, great web design goes beyond aesthetics. We take a data-driven approach to ensure that our designs not only reflect the brand identity of our clients, but also provide a superior user experience.

Compelling Calls-To-Action (CTAs)

Our main goal is to create websites that drive conversions. That's why our experts always go the extra mile when designing CTAs, to make them stand out on every page and direct visitors down the conversion funnel.

User Experience

A superior website is one that users can't wait to visit again. User experience plays an important role in that. That's why our websites aren't just functional, they are also engaging, secure and easy to navigate – all to make users come back, time and time again.