At Digital Silk, we start every project with a Digital Strategy. During this stage, the team assigned to the project performs an in-depth audience and competitor research and analysis that help us gain a deep understanding of the market, industry landscape, while identifying the client’s competitors and keywords.
These insights help us define the brands unique value proposition, target audience and personas and outline a data-driven conversion funnel.
The second phase of the Web Design Process is Messaging and Planning where we use all the insights that we gained from the digital strategy to create the most effective web design plan and messaging for the website. The results of these stage are:
- Optimized header messaging
- Defined actionable and diverse Calls To Action
- Mapped out user journey
Next, we move on to site architecture and wireframe creation, where our UX experts use the previously created website plan as a guideline to create custom wireframes that later serve as a blueprint for the website.
At this stage, we also define the CMS Back-end structure and create a functionality specification document for designers and developers to follow throughout the design and development phase.
As soon as the wireframes are ready, our designers move on to adding color, imagery, defining typography and implementing any additional graphic elements. This is an iterative process involving regular communication with the client.
Once the client approves the design of the website, the approved design is converted into a style guide and passed on to the development team that is in charge of building a fully custom solution while adhering to the previously defined visual aspects.
Website is then reviewed on multiple browsers and tested on all devices.
The last stage of the process is CMS planning and client training.
Once the website is ready for launch, we move on to quality assurance phase where we test all the links and content, as well as technical functionalities such as forms, sign-ups and other features.